google ads management

We Enable Your Long Term Success With Google Ads.

Maximize your Google Ads performance with active campaign management: Generate more leads and increase revenue.

google ads management
Us managing your
Google Ads account
Your Google Ads account

“ With the help of Cajber and their Google Ads Management solution we’re seeing a 20 times return on investment on the ad spend month after month. We even have to downsize the ad budget at occasions to cope with the demand generated ”

Fredric
CEO - Property Management Business in Sweden

Using a Google Ads Management Expert Is Crucial - Here’s Why!

Are you struggling to manage your Google Ads account effectively?

We know it takes a lot of time and effort to do keyword research, write ad copy, and optimize your account, and a handful of other things that can be overwhelming when you have other responsibilities.

This is where a Google Ads management expert can really make a difference. We can take on the day-to-day management of your campaigns, freeing up your time to focus on other aspects of your business.

Another head scratcher for businesses using Google Ads is getting the best possible return on investment. Without proper management, it's easy to waste money on ineffective campaigns that don't drive results. A Google Ads management expert can help you to avoid this by identifying areas for improvement and optimizing your campaigns for better performance.

Finally, the Google Ads landscape is constantly changing, with new features and updates being released all the time. Keeping up with these changes can be challenging, especially if you don't have the time or resources to stay on top of it all. A Google Ads management expert can help you to stay up-to-date and ensure that your campaigns are taking advantage of the latest best practices.

Overall, using a Google Ads management expert can help you to save time, improve campaign performance, and drive better results for your business.

It's a crucial investment that can pay off in a big way.

EXPLAIN MORE

This is What You Get Using Our Management Service

Our management services consist of these 3 key areas.

(click them to know more)

Analyzing & Optimizing

This is the meat and potato of our account management service and includes the following:

google ads campaign setup and structure

Campaign Setup & Account Structure

This involves creating and launching Google Ads campaigns, choosing the right keywords and targeting options, and writing compelling ad copy. We also ensure proper account structure so that your account can scale.

google ads keyword research

Keyword Research

We identify the most relevant and effective keywords to target in your campaigns. This also involves search term audits and cleaning on a regular basis.

google ads copywriting

Copywriting

An important and effective step to attract clicks, drive conversions and lower ad spend is to write compelling ad copy. Something which we work actively with.

google ads bid and budget management

Bid & Budget Management

We make sure to set the right bids for your campaigns to maximize your ad spend and get the best possible return on investment.

google ads split testing

Split Testing

To ensure better results and maximizing your account ROI we are always doing split testing to iterate new better ad copy, campaign settings and landing page configurations.

google ads retarget and remarketing

Retargeting

In order to improve  marketing results it’s crucial to build audiences of previous visitors and non converters you can target again. Often requires more than 1 touch point in you marketing effort to drive sales & conversions.

google ads audiences and demographics

Audience & Demographics

An important step towards lower ad spend and increased conversions & revenue is optimizing towards audiences & demographics that show the best results.

. . . and a lot more!

Scaling & Strategy

We go beyond simply managing your Google Ads account and proactively work to scale your revenue and leads.

Scaling is performed in two ways one or the other or simultaneously . . .

VERTICAL SCALING

Increasing ad spend where possible and campaign prerequisites allows for it
Expanding Geo. target areas.
Improving click through rates on current ads to attract more of the available traffic
OR

HORIZONTAL SCALING

Finding new keyword themes and targets
Testing new campaign types such as Display, Discovery, YouTube, Shopping and Performance Max
Adding more services or products (shopping feed) to market.
Adding more campaigns and targeting new niches, keywords, geo. locations etc.

Reporting & Feedback

To keep you updated on what we’re doing, how we’re doing it and what could and should be done with your Google Ads account we use 3 main tools.

loom

Bi-weekly or once a month we send out a personal screen recording using loom where we guide you through the account and what we’re currently working with and doing to optimize your results. Simple, watch on your own time.

looker studio

In cases where you want an easy and digestible way to follow up the numbers and stats around your Google Ads account we create a custom data dashboard in Looker Studio (previously Data Studio) you can access whenever you want.

zoom

For other types of communication such as regular calls, meetings, education and strategy sessions we use Zoom.

“ It's a crucial investment that can pay off in a big way. ”

Said about Google Ads management.
. . . Somewhere on this page

Take Action And Start With A Completely Free Consultation

Included in this free consultation we. . .

Perform a complete account audit where we dig deep into your current advertising setup to see what is not working. Takes 1-2 days.
Deliver our findings in a 10-20 minute screen share Loom recording.
Do a 30-45 minute Zoom meeting to wrap up everything where we discuss your account and what can be done in order to improve it moving forward.

Frequently Asked Questions

How much does it cost to advertise on Google Ads?

The cost of advertising on Google Ads depends on a variety of factors, including the competitiveness of the keywords you are targeting, the quality of your ads, and the amount you are willing to pay per click.

Can I target specific locations with Google Ads?

Yes, you can target specific locations with Google Ads. You can choose to show your ads to users in specific countries, regions, or cities, or you can exclude certain locations from your targeting.

Can I set a budget for my Google Ads campaigns?

Yes, you can set a budget for your Google Ads campaigns. You can choose a daily or lifetime (depending on campaign type) budget, and you can adjust your budget at any time.

What does your management service cost?

The price varies on the scope of you Google Ads account. Defining factors are monthly ad spend, amount and type of campaigns. Another defining impact on price is what goals and ambitions you have with the account.

To get an accurate pricing start out by contacting us and begin with a free account audit.

Do you accept all clients?

We work with clients from all over the world. As long as you comply with Google Ads own advertising policies you're good to go.

We will not engage in client work that forces us to work around Google's own advertising policy.

Are you certified with Google Ads?

No we're not for several reasons. One being that the certification can easily be faked by Googling (funny huh?) the answers. The other is that the certifications teaches nothing in regards of delivering results for you, the client.

What payment solutions do you offer?

The two most common ones we work by are percentage of ad spend or a fixed monthly fee. We're also open to other solutions such as equity in your business as payment.

We usually never work by any contracts. The only "rule" is payment 1 month in advancement. We live by the code that if you're not happy with our results - we shouldn't be the ones holding you back from switching to another service.

We stand by our quality!

Do you offer coaching / teaching?

Yes - for larger clients with a team of marketers we can offer as and add-on to our management free weekly or monthly teaching sessions where we teach you how to run Google Ads. This is great for getting a better understanding of how to run Google Ads in a scenario where you need to move from a consultant basis such as our main service into running Google Ads internally in your own marketing team.

Doing this we help with the phasing out / in of this situation.

We also offer stand alone courses by contacting us and we will go through your requirements and work out a custom solution for your needs.

Do you help out with websites as well?

As an add-on for service based businesses we can design custom made landing pages to boost the effectiveness of your advertising.

Using Google Ads or any other marketing platform for that matter is only 50% of the sauce. The other half is sending that traffic to a quality landing page that converts well and turns that traffic into leads and sales.

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ABOUT US
An international Google Ads advertising agency located in the heart of the beautiful Swedish archipelago.
Cajber Softworks AB (LLC)
VAT# - SE559097629501
Gjuterivägen 6B, 761 40, Norrtälje, SWEDEN
OFFICE HOURS: Monday - Friday 08:00 - 18:00